Coca-Cola is entering into the virtual reality game, not with immersive videos of that sweet bubbly brown soda, but with cardboard VR goggles.
The cardboard packaging of 12-packs of Coke products can be folded into VR goggles that hold your smartphone, similar to how Google Cardboard works. Coca-Cola details exactly how to make the goggles in this video:
All you need is something sharp to cut the cardboard and some tape for extra structural integrity and you’ve got yourself a pair of Coke-themed VR goggles.
Between Coca-Cola and the new McDonald’s VR goggles, large non-media companies are starting to notice the popularity of VR and appear to be rooting for it. While McDonald’s goggles are accompanied by a game app, Coca-Cola doesn’t have any accompanying app as of now.
It is possible that Coca-Cola sees smartphone VR as a new medium that is void of its advertising, and helping to push that medium could put more eyeballs on its products if it becomes popular enough to justify the ad costs. While VR is still a novelty, people will undoubtedly check out immersive content even if it is blatant advertising just because the experience is still fresh and interesting, which could mean a Coca-Cola VR app in the near future.
With these essentially free smartphone VR goggles coming out that are tied to products that already sell like hotcakes, Google Cardboard and other purchasable products could seem a lot less appealing. Google Cardboard costs $15, whereas Coca-Cola’s goggles cost nothing more than the drinks you might already be buying anyway.
If people are looking to just try out VR goggles before committing to a much more expensive, comfortable and sturdy model, these free versions could easily edge Google Cardboard out of that end of the market.